Contrary to what the daily emails and phone calls may suggest (or even guarantee), there are some promises that simply cannot be made. And this is a big one to note because it will save you a lot of money in the long run…
It is impossible to guarantee a specific organic search engine ranking.
The search engines (Google, Yahoo!, Bing, etc.) want to deliver a positive experience for their users. To do this they are constantly tweaking their ranking formulas.
Have you ever done a search for something and the first several results were not at all related to your search? You wasted time clicking on a bunch links and never found the answer you needed, so you moved on. That would be a poor user experience. If it happens enough times, the search engines know that you will eventually try using a different search engine.
To avoid losing customers the search engines work to exclude those worthless sites trying to “game” the system in order to get on the first page. For this reason they constantly change the algorithms used to calculate search rankings (the algorithms are highly-guarded secrets).
Due to the number of variables used in the ranking calculation (there are many, but the list is only partially known), no one can guarantee where your site will rank for a keyword search.
To get an idea of how search rankings are determined, please check out How Google Works.
Traffic and Search Rankings Are Not The Same
Traffic is simply the number of visitors to your site.
A Search Ranking is where your site is found in the search results.
These are two different things and while one can be guaranteed, the other cannot.
Traffic to your site may be guaranteed because there are countless ways to drive traffic. In fact, traffic can be bought. The problem is that it may not be targeted traffic, so all of the visitors to your site may not have any interest in what you sell. That is worthless to you.
Search Results Rankings cannot be guaranteed. The ranking algorithms are highly-guarded secrets with many variables that are constantly being changed. Not even Google can promise something like a ranking, so that should tell you all you need to know.
It is certainly true that there are search terms (keywords) that are less competitive than others and if you are targeting such keywords your chances of getting a high ranking can go way up. However, no legitimate SEO consultant will make a specific ranking guarantee. If you spoke to one who has, you may want to follow this advice…
Steer clear of anyone who approaches you with any kind of ranking guarantee.
If your current online presence is less than you would like it to be, please contact SweetWater SEO today so you can get on top of it before your competition does.